“Mirror, mirror on the wall, who is the fairest of them all”
BOTOX Mania has gently arrived in North America. Once covertly used to conceal the effects of aging in Hollywood personalities and the affluent, it is now inexpensive, affordable, accessible and simply done over a lunch break. More fashionable than breast augmentation surgery and a possible blockbuster, Botox is viewed by some as the ultimate fountain of youth.
Botulinum Toxin (Botox Cosmetic) is a protein complex made by the bacterium Clostridium botulinum, which contains the same toxin that causes food poisoning. When used medically in small doses as an injectable form of sterile, purified botulinum toxin, it blocks certain nerve cells that cause muscle contraction. B selectively injecting underlying muscles and blocking their ability to contract, existing frown lines are evened out and the face appears wrinkle free within a week.
Ever since its approval for cosmetic use, Botox mania has grown, both in terms of use and revenues generated, eclipsing all past records of successful drugs. Predicted revenues for 2008-9, are in the mega millions. The toxin was initially used to treat spastic disorders of the face, eyes and neck. Drug industry analysts claim that it is one the top money makers and outbids drugs for diabetes, hypertension and even, Viagra.
Botox is the most popular cosmetic procedure done in offices, clinics, spas, at the dentist, the eye clinic,, and yes, for a few bucks more, even done at the massage and spa parlors. All it involves is injection of botulinum toxin into the muscles of the face, and Voila, look ma, no wrinkles.
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